Amy Gordon Fisher spent twenty years in the fashion industry, working primarily in menswear wholesale. Over those twenty years, she held senior positions in several companies, heading up multi-man sales teams responsible for all design, production, and marketing decisions. But after going through a stressful medical procedure, Amy experienced firsthand how anxious patients can become during their time in the hospital and throughout the treatment process. She also watched her mother go through the various stages of pancreatic cancer and saw just how “cold” the hospital environment can be.
Amy realized that there was a tremendous need to help alleviate anxiety, not only for patients but also for their family members. So, she left the fashion industry, became certified in Ericksonian Hypnotherapy, and opened a private practice treating patients for stress, anxiety, addiction, and phobias. However, she wanted to extend these relaxation and healing techniques to those who need them the most – patients in the hospital going through medical procedures.
In 2001, Amy founded Medcalm, an innovative company dedicated to bringing sound healing and relaxation programs to people wherever needed. She quickly grew Medcalm from the ground up, launching The Medcalm Channel to bring healing and relaxation videos to hospitals and care facilities. The company continued to expand through strategic partnerships with healthcare industry leaders. Today, Medcalm services hundreds of hospitals nationwide and has successfully filled a void in healthcare, bringing quality healing and relaxation content to patients and improving the patient experience. Through Amy’s continued innovation and drive, it has become one of the premier audio/visual wellness solution providers worldwide.